|(Creative and colorful sock designs have become popular in the DC area thanks to RGIII. Photos via GQ)|
Today we have franchise quarterback Robert Griffin the third, who likes to show his personality with unique and creative sock designs. From wearing his Superman sock while winning the Heisman trophy, to wearing his self designed burgundy and gold "Go Catch Your Dream" socks at the NFL draft. RGIII knows that he can be a popular and talented role model yet still have a fun side or share an inspiring message to his fans.
Some people seem to have a passion for socks. If you're at FedEx Field for a tailgate prior to a game, you're bound to encounter many Redskin fans wearing versions of RGIII's socks or some unique design of their own to root for the home team. It was this passion for not only the Redskins but DC sports in general and the DC area that inspired Will Simon to create his first line of socks under his brand LINEDWEAR.
|(Here's one unique way of saying Hail to the Redskins)|
But Will knew a design wasn't just enough. He needed to find a sock that was worthy of being called LINEDWEAR. He wanted to create a sock for a person who was not just going to a game, but somebody who might be jogging, working out or even going out for a night on the town who wanted to show a little hometown pride.
Creating a small business isn't easy and although his inaugural line is set to debut in August, Will has started a Kickstarter campaign to help develop and start up his second line which will include other color combinations (including a University of Maryland version) and possibly knee high socks. Will hopes that he can eventually expand his line to support various charities including breast cancer awareness and a camouflage sock to support the Wounded Warriors Project.
So do you like the socks? Would you like to get a pair or like to help see the second line come to fruition? Here's how you can help. Go to the LINEDWARE Kickstarter page and donate. A donation of just $15 gets you a pair of socks from the inaugural line and Will told me that when future DC colors or styles come out, those who donated $15 will get a free pair of those socks as well.
So what's the future of LINEDWARE? Well, the sky could be the limit for Will Simon. If the line is successful Will may expand from beyond the DC market to other cities. Or he could go beyond socks and maybe other types of LINEDWEAR brand clothing. Could LINEDWEAR be like another local clothing company that expanded worldwide like Under Armour?
But right now Will's goal is to share his love of DC with other people and provide a fun but wearable clothing option to the citizens of the nation's capital.
Interested in helping a local business get to the next level? You can donate to LINEDWEAR's Kickstarter and get some cool merchandise in return. Go to www.kickstarter.com/projects/1462347158/linedwear-city-pride-with-style-0 to make a donation.